Con un tono muy cercano e insights populares, Buscapina refuerza sus beneficios funcionales, sin dejar de lado la histórica y profunda conexión emocional que tiene con el consumidor argentino, razones que la convierten en el líder del mercado.
Gula, Distraída y Tattoo: 3 anécdotas de personas con dolores de panzas generados por emociones y experiencias únicas busca conectar y estar presente en el corazón de todos los argentinos.
With a warm, relatable tone and culturally familiar insights, Buscapina reinforces its functional benefits while maintaining the historic and deep emotional connection it has with Argentine consumers—reasons that have made it the market leader.
Gula, Distracted and Tattoo: three anecdotes about people experiencing stomach pain triggered by emotions and unique life moments, aiming to connect with and remain present in the hearts of all Argentinians.
Gula, Distracted and Tattoo: three anecdotes about people experiencing stomach pain triggered by emotions and unique life moments, aiming to connect with and remain present in the hearts of all Argentinians.
Campaña producto 2023 Argentina | Buscapina Duo, Sanofi
Oro y Plata Aspid 2024 - McCann BA 2023
CREDITS:
McCann BA 2023
Chief Creative Director: Diego Sanchez
Creative Copywriter: Abril Simonini
Creative Art Direction: Micaela Requejo
Production Company: Winona
Director: Anahí Sinatra
Executive Producer: Tomás Chester
Creative Copywriter: Abril Simonini
Creative Art Direction: Micaela Requejo
Production Company: Winona
Director: Anahí Sinatra
Executive Producer: Tomás Chester