Para presentar el nuevo concepto de marca de SanCor Salud, La buena salud es todo, creamos nuevas especialidades que valoran esos momentos cotidianos que tambien hacen a esa buena salud.
Con términos como “amorología”, “sonrisoterapia” o “amigología” se busco transmitir esa conexión entre la salud cotidiana y la salud profesional. Compuesta por una serie de spots, vías publicas y contenidos digitales la campaña nacional invitan a sentir el bienestar y la salud en todos los ámbitos de la vida.
To introduce SanCor Salud’s new brand concept, “La buena salud es todo” (Good health is everything), we created new “specialties” that celebrate the everyday moments that also contribute to good health.
Using terms such as “amorology,” “smile therapy,” and “friendology,” the campaign conveys the connection between everyday wellbeing and professional healthcare.
Made up of a series of TV spots, out-of-home pieces, and digital content, the national campaign invites people to experience wellbeing and health across every aspect of life.
Campaña institucional Argentina | SanCorSalud
McCann BA 2024
CREDITS:
McCann BA 2024
Chief Creative Director: Diego Sanchez
Creative Copywriter:Abril Simonini
Creative Art director: Micaela Requejo
Production Company Casta Diva
Directors: Luciano Ruiz & Guido Barbosch
Executive Producer: Demian Cosentino
Executive Producer: Demian Cosentino
Head Of Production: Marcos Hernández
Photography director: Lucho Badaracco & Vanina Falcone
Photographer: Carolina Patlis